Google's search engine monopoly now offers so-called local results - even if you
neglect to key in your particular location.
Acordding to a post in the Official Google Blog google may use a new tech that serves up local search results according to your IP address.
post says taht "When you search on Google, we will guess where you are and show results near you," the post reads. "In most cases, we match your IP address to a broad geographical location."
So it will help Google to serve best services in SERP(search engine result page) becoz the result will be more local for you .
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