When you consider the price versus the value of your internet marketing initiatives – which is more important? The price is the most obvious thing to analyze first. Can I afford this? Does it fit into my marketing budget? How does the price of this initiative compare to my other marketing efforts?
However, over time, even more important than the price of a program – is its value. Do you have a clear understanding of the value of your internet marketing efforts? If you spend $400 on an email marketing campaign, that may seem like a lot of money if you’re only sending the message to 1,000 people. But what if that same campaign generates ten times that amount of revenue – would that be a good value? Are you measuring meaningful data to determine the value of your internet marketing programs? If not, then a “rate hike” for services can certainly be a little hard to swallow.
From both the business and the consumer perspective, rate hikes have become an inevitable part of doing business. The questions that every customer inevitably asks is “what do I get for that” and “why is the price increasing”?...
source: http://www.bluetentmarketing.com/blog/
However, over time, even more important than the price of a program – is its value. Do you have a clear understanding of the value of your internet marketing efforts? If you spend $400 on an email marketing campaign, that may seem like a lot of money if you’re only sending the message to 1,000 people. But what if that same campaign generates ten times that amount of revenue – would that be a good value? Are you measuring meaningful data to determine the value of your internet marketing programs? If not, then a “rate hike” for services can certainly be a little hard to swallow.
From both the business and the consumer perspective, rate hikes have become an inevitable part of doing business. The questions that every customer inevitably asks is “what do I get for that” and “why is the price increasing”?...
source: http://www.bluetentmarketing.com/blog/
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