Internet Marketing Services: Price vs. Value

When you consider the price versus the value of your internet marketing initiatives – which is more important? The price is the most obvious thing to analyze first. Can I afford this? Does it fit into my marketing budget? How does the price of this initiative compare to my other marketing efforts?

However, over time, even more important than the price of a program – is its value. Do you have a clear understanding of the value of your internet marketing efforts? If you spend $400 on an email marketing campaign, that may seem like a lot of money if you’re only sending the message to 1,000 people. But what if that same campaign generates ten times that amount of revenue – would that be a good value? Are you measuring meaningful data to determine the value of your internet marketing programs? If not, then a “rate hike” for services can certainly be a little hard to swallow.

From both the business and the consumer perspective, rate hikes have become an inevitable part of doing business. The questions that every customer inevitably asks is “what do I get for that” and “why is the price increasing”?...

source: http://www.bluetentmarketing.com/blog/

Discover Why Content is King...

Have you been struggling to make money on the internet and end up left feeling like something is missing?

This guy used to feel like this and struggled to make money at first, and then he discovered the secrets that sky rocketed his income from a few measly cents to over a hundred dollars a day online.

Now Dean James has decided to give away his Content Cash Secrets Ebook so you can follow the same system that makes him over $100 a day online....

source: http://internetmarketingebooks.blogspot.com/2009_06_01_archive.html

Meta Tags For Blogger Blog

Every SEO buddy want their site to see on SERP, and meta tags fulfill your dream by helping search engine bots to crawl better and indexing also. Hopping matter is that you can incorporate meta tags on your own blogger blog.....

source: http://seodiscussions.blogspot.com/2009/07/meta-tags-for-blogger-blog.html

Search Engine's Track Your Activities

Recently I came across a great article about link exchange by Jim Hedger here. While I do think that this is probably one of the best articles in web on this subject, however, there is a points on which I fail to agree with Jim.

In his article Jim has mentioned,

"As search users travel across linked pages, the search engines track how much time users spends on linked pages and the pathways they take when leaving a document."

To my understanding, in order to track this information, Google or for that matter any search engine would need to track the visitor's IP address and record the pages that are being accessed from that IP. They also need to record the time duration for which a particular website is being accessed in order to judge for how long a visitor is on that site.

They can do this only when they are installing a cookie or implementing some similar functioning technology that would track the activities on that particular machine and send that information to them.

If we consider that the search engines are implementing such a technology, aren't they violating privacy rights ? are they allowed to track the user's machine or IP address for that matter ?

I am pretty sure that most search engines claim that they do not violate the privacy rights and do not track activities on user's PC without their consent.

Now, if we are to believe them, Jim's comment in his article (as quoted above) does not hold water.

I have posted this question in one of the SEO forums, where most users have appreciated Jim's article ( Jim is also a member in this forum and has visited the thread before) but till now I haven't received any explanation about this from Jim or any other veteran members who have appreciated the articles. I also plan to mail the site that has published this article, in case I do, I will post the mail in this blog and if there is a reply from them.

In case any of you people feel that you have an explanation for this please feel free to shoot !

12 SEO Tips on Press Release Optimization

Press releases can be a very handy tool in the process of promoting a web site. While a well distributed press release can bring a bunch of links for your website, if written well, press releases can also rank in search results by themselves resulting in loads of referral traffic.

Internet marketing professionals and SEOs have all realized the potential of press release in optimizing their website and are trying to leverage this to maximum benefit.In this article I will list a few tips that will tell you how to write a search engine optimized press release.

a)Similar to the basic principle of SEO content writing, do a short keyword research to identify which are the keywords you want to target. Find a keyword that people are actually searching for and is a proper match/ description for your product/ service/ company. Use any keyword tool like WordTracker or Keyword Discovery to find this.

b)Ensure you use your chosen keyword phrase in the headline of your press release. If your press release is relatively long, create a sub heading using the keyword phrase.

c)Use this keyword phrase in the content of the press release wherever applicable but make sure that you aren't forcibly stuffing your keyword in the content. A keyword stuffed press release would never meet its proper distribution potential thereby failing the basic purpose of the exercise. If you are not the best person when it comes to writing skills it is strongly advisable to take help of professional writers.For a good press release it is extremely important to maintain balance between the natural content appeal and the keyword insertion for optimization.

d)Use your website URL in the body of the press release. Make sure that the URL is inserted in proper URL form ( http://www.yourdomain.com ) and not just yourdomain.com

e)While Press releases are official communication and demands the mention of brand names, unless your brand is already a household name try to use short descriptive phrase for your product or service than just using the brand name. This would increase the chance of your press release showing up on search results when people search for those product descriptions. For example, instead of referring to your SEO software by its name "SEOUltima", if you would mention it as "SEO Software" or "SEO Software SEOUltima" that would help in optimizing the Press Release for SEO Software keyword.

f)Another easy way to increase the frequency of such descriptive phrases or brand names in your press release is to use them instead of pronouns like "it".

g)This should probably have been the first point in this list. Make sure that your Press release is actually newsworthy. That is one of the key factor that determines how well it gets syndicated.

h)Depending on available budget and importance of the release use a paid PR distribution service. Alternatively, there are various PR services that will distribute your news for free.

If you are choosing a free PR distribution service, first check if the service is indexed by popular news search engines. Check the coverage in places like Google News, Yahoo News.

i)Besides submitting to PR networks, put up the press release on your own site in its separate page and link to it from the home page.

j)Submit your press release to popular social media websites like Digg, Del.icio.us, Furl etc

k)Search Google News for your target keywords and make a note of the sites that are already listed. Check if those sites would accept and publish your Press Release.

l)If you are publishing frequent press releases ( that helps ! ) make sure you have a RSS feed for your press release.

Free SEO Tools

Here's a list of some free online SEO tools that I find very useful. The site that provides the first seven tools listed here, also provides the source code for each of them so you can add these great SEO tools to your own website:

Google PageRank Prediction - This tool provides an estimation of your future PageRank. PageRank is a Google developed formula to determine a web page's "inbound link ranking". It's often referred to as "PR" value.

Backlink Checker - Find other websites linking to your site and their PageRank, Description, Language and Size.

Rank Checker- Find out what your ranking is and how popular your website is to users and search engines. You'll also find out which search engines have indexed your site.

Link Popularity - Find how many links your domain has indexed on the search engines.

Website Speed Test - Find out how fast/slow you website loads.

Meta Tag Generator - When your site is spidered/crawled the meta tags help identify what your website is about. This tool will help you configure them very easily.

Spider View Of Your Website - This tool will show you how most search engine spiders/bots will index your website for the keywords you specify.

Free HTML Validator - Validating your HTML will help insure that it displays properly on all users browsers.

Keyword Density Analyzer - This free tool will crawl your site and report back the percentage and number of times a particular keyword or keyword phrase shows up on your web page.

Gmail backup - with-in your Gmail account

Know here to take Gmail backup - with-in your Gmail account
Your Google Account gives you access to Gmail and other Google services. At current time Google's Email services Gmail has a lot of user , you may one from them.

If you are using Gmail to send Email to your family member , your friend ,or your business partner it means you have some valuable contact in your Gmail Address book and you don't want to loss it ,So do you know how you can take back up your gmail conatct . If you don't know don't worry follow web-page-tip 's these easy step to back up your gmail contact.

1. Find and click on contacts label in left side of your gmail window after that you will see your all contact
   
   
   
   
   
   
   
   
   
2. look at right hand up corner of your Gmail window you will see Import | Export | Print , click on Export
   
   
3. And in next window you will see export option , here you can cho0se whether you want selected contact or full contact .
   Next option is to select format in which format you want to store your contact.
4. In final click on Export.
   

why google is taping your IP

Google's search engine monopoly now offers so-called local results - even if you
neglect to key in your particular location.

Acordding to a post in the Official Google Blog google may use a new tech that serves up local search results according to your IP address.

post says taht "When you search on Google, we will guess where you are and show results near you," the post reads. "In most cases, we match your IP address to a broad geographical location."
So it will help Google to serve best services in SERP(search engine result page) becoz the result will be more local for you .

(SEO) terms

Web browser
Software installed on the Internet user's computer that allows him or her to view web pages. Popular web browsers include Microsoft Internet Explorer, Firefox, Safari and Opera.


Web Crawler
Also known as a 'web robot' or 'web spider', it is a program or automated script which browses the World Wide Web in a methodical, automated manner.


Web standards
Web standards are widely adopted guidelines for CSS, XHTML etc. Web standards help ensure that web sites are accessible on a wide variety of platforms and to a wide range of users including users with disabilities.


Web2.0
Web2.0 refers to the new generation of web based services and communities characterised by participation, collaboration and sharing of information among users online.

Web2.0 applications include wikis, folksonomies, blogs and social networking sites which encourage user-generated content (USG) and social interaction online.

Submitted by Annemarie Hunter - Netconcepts


Weblog
A weblog, or blog is an online journal. Weblogs are something of a phenomenon and have become increasing mainstream. Blog search engine Technorati listed 71 million weblogs as of May 2007.

Weblog authors choose whether to blog openly or anonymously. Weblog entries are made regularly and chronologically but are displayed in reverse chronological order. The range of topics covered is endless. Some weblogs focus on a particular subject like travel, fashion, or astrology while others are personal online diaries.

Weblogs typically are made up of posts, images, videos, comments and links.

Popular blogging platforms include: Blogger, Wordpress, Typepad, LiveJournal and Dreamhost

Submitted by Brigitte Capp - Netconcepts



White Hat SEO
Ethical SEO approved by the search engines.


Wikipedia
Launched in January 2001, by Jimmy Wales and Larry Sanger, Wikipedia is now the largest and fastest growing encyclopedia online. In fact it is one of the world’s ten most visited websites.

As of September 2007 the English Edition of Wikipedia had a massive 2 million articles and 609 million words, making it around 15 times the size of the Encyclopedia Britannica.

The site has more than 100 servers set up to deal with the 10,000 – 35,000 page requests every second.

Wikipedia is multilingual and is currently available in 253 languages. Operated by the Wikimedia Foundation, a non-profit organization, it is a collaboratively written by volunteers around the world.

Contributing to Wikipedia:
* Is a peer-reviewed publication.
* Does not require contributors legal names
* Requires contributions are supported by published and verifiable sources.

Due to its open nature, Wikipedia has been criticized as an easy target for trolls, vandals, internet marketers, advertisers, and even those with a political agenda to push. However studies have shown that vandalism is usually short-lived and that generally the site is as accurate as other encyclopedias.

Wikipedia uses MediaWiki as its software platform, MediaWiki is free open source software built on a MySQl database.

For More: www.wikipedia.org

Submitted by Brigitte Capp - Netconcepts


Wordpress
Wordpress is an excellent open-source web publishing system or content management system. Created primarily as blogging software, Wordpress is written in PHP and backed by a MySQL database, it is ideal for managing content that is frequently updated.

Distributed under the GNU General Public License the latest version, Wordpress 2.2.3, was released on Sept 8, 2007.

WordPress is described as a “state-of-the-art semantic personal publishing platform with a focus on aesthetics, web standards, and usability” by its creators.

Features include:
* Integrated link management
* Plugin support
* Search friendly permalink structure
* Static Pages
* Trackbacks
* Pingbacks
* Typographic filters
* WYSIWYG
* Nested categories
* Multiple authors

For More: www.wordpress.org

Submitted by Brigitte Capp - Netconcepts


Wordtracker
Wordtracker is a popular keyword research tool established by Andy Mindel and Mike Mindel in 1997.

It is designed to assist search marketing professionals and webmasters in identifying important keywords and phrases relevant to their website. It provides detailed information on the number of searches, predicted number of daily searches, competing pages and KEI data. Information can be broken down by search engine.

Search terms are collected from - Dogpile and Metacrawler which represent around 1% of searches online. Due to its relatively small sample size Wordtracker is vulnerable to competitor spamming, and errors in the database can be magnified. Some terms can appear to be more popular than they really are – and others will be omitted all together.

For more: Wordtracker.com

search engine optimization (SEO) terms

Hallway page
a page that serves as an index to a group of pages that you would like the search engine spiders to find. Once a search engine spider indexes the hallway page, it should also follow all the links on that hallway page and in turn index those pages as well.

Heading tag
An HTML tag that is often used to denote a page or section heading on a web page. Search engines pay special attention to text that is marked with a heading tag, as such text is set off from the rest of the page content as being more important.

Hidden keywords
Keywords that are placed in the HTML source in such a way that these words are not viewable by human visitors looking at the rendered web page.

Hidden Text - SEO Spam Tactic
Hidden Text is a SEO spam tactic to hide contextual html text from human visitors to a webpage, however making it available to search engines to spider the text.

The theory is that if you place more relevant html text content on the page rich with targeted keywords, then it will assist the page gaining ranking within search engine results. Some website owners do like text content on their page because they believe it negatively affects their brand and user web experience. So, they hide the text in the hope that the page will still rank for targeted keywords.

Hidden Text is an illegal technique as search engines consider it search engine spam. By undertaking this practice, it will eventually harm natural search performance of a website.

Google Quality Guidelines specify to “Avoid hidden text or hidden links”.

Yahoo!’s Search Content Quality Guidelines also considers “the use of text or links hidden from the user” unwanted.

Submitted by Jacqui Jones - Netconcepts

Hijacking of Websites
Hijacking of websites is a practice that makes search engines believe that a specific website resides at another URL. It is a form of search engine spam and cloaking. The reason why this method is undertaken by spammers is to increase rankings in search engine result pages. Webpage Hijacking is an illegal spam tactic.

When spiders crawl websites and they discover two pages with the same content, the search engine will decide which is the main url while the other is not indexed. Spammers will use tactics to ensure that their page is the one that is chosen by the search engine.

An example of website hijacking is where there are two pages with exactly the same content but at different addresses – company.com (the real site) and company.net (the rogue site). Spammers use tactics to ensure their site ranks above the real site.

Submitted by Jacqui Jones - Netconcepts


Hits
a download of a file from a web server. Hits do not correlate with web page visits. Every graphic on a web page counts as a hit. Thus, a single access of a web page with 20 unique graphics on it register as 21 hits - 20 for the graphics and 1 for the HTML page. Web metrics guru Jim Sterne says hits "stand for How Idiots Track Success." People who talk in terms of hits are usually either ignorant or are trying to snow their boss into thinking the website is doing better than it really is.

Homepage
A homepage is the main page of a website. Like a cover of a book or the front of a store, its function is to welcome people and to inform them of the overall purpose of the website. The homepage offers an index of navigation that organizes content and leads to other parts of the website.

The homepage usually accumulates the most PageRank score since its url is usually where other sites link to the most. The url of a homepage usually ends in a domain name extension such as .com, .org, .edu, etc.

Other terms used to describe a homepage are front page, main web page and webserver directory index.

It’s interesting to note that in some countries such as Japan, Korea and Germany, the term “homepage” usually refers to the whole website, not just the first page.

Even though the home page is designed to be the entry point of the website, people can go directly to other pages within the site without ever seeing the front page.

Submitted by Jacqui Jones - Netconcepts


HTML
Stands for HyperText Markup Language. The programming language used to mark up web content and display it in a formatted manner. It's up to the web browser software, e.g. Microsoft Internet Explorer or Netscape, to render HTML source.

HTML Source
The raw, unrendered programming code. It can be accessed in Internet Explorer by going to the "View" menu then selecting "Source".

HTTP 301 – Status Code Definition
The 301 status code means the URI requested has “Moved Permanently” and has been assigned a new URI. Any future requests should use one of the returned URIs.

It is best practice to use 301 Redirects when multiple copies of the same document reside on different URIs. This will ensure that duplicate content is removed from the site and each and every unique page will only have one URL.

HTTP 302 – Status Code Definition
The 302 status code means that the document requested is “Found” however temporarily resides under a different URL. Since a permanent redirect has not been used, the client should continue to use the original requested URL for future requests.

HTTP 400 – Status Code Definition
The 400 status code means a “Bad Request” stating that the server is not able to understand the document request due to a malformed syntax. The user is required to modify its request prior to repeating it.

HTTP 401 – Status Code Definition
The 401 status code means “Unauthorized”. This server requests user authentication prior to fulfilling the document request.

HTTP 403 – Status Code Definition
The 403 status code means “Forbidden”. The server understood the request, however is refusing to fulfill it. The webmaster may wish to alert the user why their request has been denied. If the organization does not wish to provide this reason then a 404 (Not Found) status code can be displayed instead.

HTTP 404 – Status Code Definition
The response error message “404” represents a document “Not Found”. This means that the client was able to communicate with the server, however could not find the requested document. Alternatively, the server could be configured to not fulfill the request and not provide a reason why.

HTTP 410 – Status Code Definition
Similar to a 404 Not Found error message, the 410 status code states that the requested document is “intentionally gone”, is no longer available and there is no forwarding address.

The 410 status code is usually used for limited display documents such as promotional information. It is up to the discretion of the web master to determine at what point to remove the 410 status message.

HTTP 500 – Status Code Definition
The 500 status code error message states that there was an internal server error which has prevented the document from being fulfilled.

HTTP 501 – Status Code Definition
The 501 status code message is displayed when the server does not recognize the document request method. The server is not capable of fulfilling this request and states the request was “Not Implemented”.

HTTP – Hypertext Markup Language
HTTP stands for hypertext markup language and is the main markup language for creation of web pages. It defines how data is structured and informs the web browser how the page is to be displayed with the use of formatting text and images.

Some of the page elements that can be coded with HTML include Page Titles, Text (paragraphs, lines and phrases), Lists (unordered, ordered and definition lists), Tables, Forms, Basic HTML Data Types (character data, colors, lengths, content types, etc) and much more.

The source html code of any webpage is available by simply clicking “Page Source” in a web browser such as Firefox or Internet Explorer.

HTML is not a programming language and therefore is quite static in nature. It is considered to be a subset of SGML (Standard Generalized Markup Language).

Tim Berners Lee first described HTML and it was publicly available in 1991 via a document called “HTML Tags”.

HTML became an international standard (ISO/IEC 15445:2000) and its specifications are maintained by the World Wide Web Consortium (W3C) of which commercial software vendors offer input.

Submitted by Jacqui Jones – Netconcepts

Hubs
Hubs are a range of centralized websites linking to many related topical Authority websites. Characteristics of a hub are:

1. Many outbound links to sites (typically Authority sites) that contain relevant content

2. The content on the hub site is highly focused

A site can either be a hub, an authority, both, or neither. An authority or hub site will get preferential treatment by a search engine algorithm that incorporates “topic distillation”.

Submitted by Jacqui Jones - Netconcepts

9 Ways to Increase Website Traffic Using Google Image Search

Google search engine indexes images in your web pages. When someone uses Google Image Search to find images on the web, what chance does your website have to show up in the search results? If you know how to optimize images in your web pages, your images will have high rankings in the image search results. Using higly relevant and properly optimized images in your web pages will bring quality traffic from Google Image Search. Use the techniques described below for optimizing Google Image Search.

1. Use the alt attribute in the html img tag. This is the most important one. Use a specific keyword or a key phrase that identifies what the image is all about. If the image is a red rose, use the key phrase 'red rose', instead of rose or flower, in the alt attribute.
2. Use the title attribute in the img tag. The title attribute is what people see when they hover the mouse over the image. You can use the same text for title that you use for the alt attribute.
3. Use both the width and the height attributes for the image. If the image height is unknown, use the image width. You should always use the image width from a design standpoint. Unknown image width can break your horizontal layout forcing your web site visitors to scroll horizontally which is very annoying.
4. Don't use image1, image2, etc. for the image file names. Instead, Use descriptive names. For example, use red-rose for a red rose image file. You can use the same text that you use for the alt attribute. Just hyphenate the words if it is a key phrase.
5. Put some description texts just beneath the image. For example, "a red rose blossoming in a quite morning" for the red rose image. Make the key word, red rose, bold. When Google displays the image in the image search result page, the result page will also display the texts surrounding the image.
6. Choose your anchor texts in links to images carefully. Instead of "click here for larger image" as the text link to an image, you can use "a large red rose picture is here" as the anchor text.
7. Put all your images in a root folder and, if you prefer, categorize your images in sub-folders under the root image folder. Make sure that your robots file does not limit access to the image folders. Use the img and src tags for images on your web pages. Avoid all types of java script tricks. Google search engine spider will be able to index all your images. If you have descriptive image files names, they will have high relevancy in Google image search results.
8. Use Google trends to find hot topics. Use your creativity to establish a credible relevancy between you images and the hot trends. For example, if "Hunt for Red October" is the hot topic, you can use "Hunt for Red October Rose" as your image text.
9. You should already have your website verified by Google. If Google has not verified your website, go ahead and get it done by opening an account for Google Webmaster Tools. Once you have your site verified, enable enhanced image search for your site by logging into Google Webmaster Tools.

9 Ways to Increase Website Traffic Using Google Image Search

101 High Paying AdSense Keywords

For a typical blogger or website owner, we make money when someone clicks on one of the Google Ads on our site, or per 1000 impressions of the AdSense links. For most of us, we already know how hard it is to get people to click on these links and even if they do, sometimes the chosen ads are low paying ones because of the keywords used on our page.

So to help maximize profits, here is a list of 101 high paying Google AdSense words you can try and use to target the keywords in your content to. It is assuming that as the website owner, you will receive roughly 50% of the total cost per click (CPC) that Google charges its advertisers, but you should check this with Google to find out the actual value (if they'll tell you).

N	Keyword	CPC
1	AdWords	$9.41
2	available domain name	$12.97
3	addwords	$10.92
4	AdWords campaign	$14.63
5	AdSense	$12.43
6	buy domains	$8.84
7	buy domain name	$17.10
8	bachelor degree on line	$14.36
9	best webhost	$8.68
10	bulk email marketing	$11.77
11	bankruptcy	$5.72
12	cheap domain name	$9.16
13	car insurance	$22.89
14	credit cards	$10.93
15	crm software	$15.96
16	car loans	$11.79
17	construction estimating software	$5.80
18	domain names	$17.57
19	debt	$13.18
20	degree education on line	$12.44
21	dell computer	$5.79
22	degree	$6.37
23	debt management	$7.15
24	database software	$3.13
25	email marketing	$13.24
26	ecommerce hosting	$11.81
27	education degree online	$14.69
28	earn money online	$3.04
29	free domain name registration	$5.81
30	free credit report	$9.57
31	flowers	$4.83
32	financing	$4.50
33	gas prices compare	$6.19
34	google news	$2.07
35	graphic design degree	$12.58
36	graduate degree program	$7.93
37	hosting providers	$14.25
38	how to get a web site	$5.83
39	hp computer	$7.52
40	interest credit	$15.53
41	insurances	$17.67
42	interior design degree	$14.17
43	java software	$1.69
44	keyword tracking	$4.37
45	knee support	$1.57
46	life experience degree	$8.36
47	lung cancer treatment	$6.10
48	loans	$9.86
49	merchant account	$10.55
50	microsoft certification	$4.88
51	mba degree online	$15.78
52	master degree on line	$11.51
53	marketing software	$8.28
54	network monitoring software	$11.45
55	nursing degree	$8.81
56	norton anti virus software	$4.01
57	Norton virus protection	$3.85
58	online accounting degree	$27.50
59	online paralegal degree	$19.45
60	online degree	$13.74
61	online psychology degree	$20.78
62	online college degree	$14.10
63	payroll software	$7.95
64	pay per click	$8.18
65	personal domain name	$10.26
66	project management software	$10.80
67	quicken	$3.46
68	quick money	$3.32
69	register domain	$9.03
70	register domain name	$8.31
71	register a website	$10.47
72	register url	$8.69
73	student credit card	$10.54
74	survey software	$9.51
75	scheduling software	$7.60
76	shopping cart software	$5.23
77	travel insurance	$6.76
78	tax software	$6.89
79	teaching degree	$12.72
80	turbo tax	$5.47
81	University Degrees Online	$10.98
82	unlimited web hosting	$8.31
83	university degrees	$5.68
84	undergraduate degree	$4.71
85	voip phone system	$9.57
86	visa credit card	$11.83
87	voip billing software	$8.21
88	virus protection	$5.58
89	website domain names	$12.65
90	web domain name	$10.62
91	web host rating	$9.75
92	web site register	$13.04
93	web hosting	$13.03
94	web design software	$2.57
95	web space provider	$6.62
96	yahoo domain	$7.70
97	yellow page advertising	$6.56
98	yahoo domain name	$9.00
99	your site	$2.57
100	zire pda	$2.16
101	zenith television	$1.55

NB: The dollar values were correct at time of publication; please recheck keywords using Google's Keyword Tool for the most up to date values.

101 High Paying AdSense Keywords

How To Locate Ultra Profitable Products To Promote

What is the 'secret' to huge Clickbank paychecks? Well I wouldn't say there is any ONE secret that defines Clickbank success, but one important factor for raking in the money is in promoting ultra profitable products which people buy by the truckload.

Just how do you find super profitable profitable products and 'separate the wheat from the chaff'?

Here's some tips to get you started:

1. Check the 'vital stats' of the product

Head over to Clickbank's marketplace and see the statistics of the products that are being sold. Two really important ones you want to look out for is Gravity and % Referred. Gravity is a measure of how many affiliates have successfully made sales with your product recently. % Referred refers to how many of the product's sales were made as a result of affiliates promoting. You should look out for high Gravity numbers (which means affiliates have had success selling the product) and % Referred numbers which are not too high (above 90%). If too many affiliates are promoting the product, it will be harder to grab your share of the pie.

2. Study the product's selling process

One way to tell if a product will sell well is to head directly over to the product's website. Study the sales letter. Does it have high quality graphics? Does it have a benefit-filled headline? Does the sales letter copy emphasize benefits instead of features? A strong sales letter is always an asset, so make sure you are promoting something which has a high converting sales letter.

3. Use the tools for finding profitable products

If you want to pick out hot affiliate products on Clickbank, there are a few secret tools you need to know about. These tools have been used by hundreds of successful affiliates for finding products to promote. If you want to be ahead of the game, you need these tools at your disposal, if not you'll lose out.

Here's the 2 secret tools for finding the newest and most profitable affiliate products:

1. Big Prism's Clickbank Product Finder
   
   Big Prism's nifty little search tool is a more advanced version of Clickbank's official marketplace search engine. You can search products by keyword and also filter them based on commission payouts, gravity and all the other stats that Clickbank uses to rate products. You can also find out how many new products are added everyday.
2. Affiliates Alert
   
   Affiliates Alert is an advanced program and it's free to sign up with. You can use this tool to find new products, products which are underexposed (are of high quality but are as yet undiscovered by affiliates) and also products which are promoted by too many affiliates to be profitable. You get regular updates by email. You can also observe the ranking of the products easily in a snapshot. This allows you to see which products are rising in the rankings and which are following. In other words, it's a goldmine for Clickbank users!

There you have it, the 2 tools you absolutely must be using if you want to skyrocket your sales and profits. If I had to choose one, I'd probably go with Affiliates Alert since it is a comprehensive 'spying' solution.

Benefits Of Having A Sitemap

A website's ranking with the search engines is one of the most important elements of business success. It is important to get your pages indexed so that you can show up in the results of searches done using the search engines.

Indexing is a process by which search engines, such as Google, send their robots to process and categorize the pages on your website. Some search engines might find it difficult to find all of your pages, especially the pages that are deeply buried.

There are some things you can do to help the search engines find all of your pages. These techniques will also help the people who visit your site to find the pages and move through your website with ease. These tips are primarily for Google, because of Google's present dominance over the Internet search industry. Google has the potential to bring more visitors to your site than all of the other popular directories and search engines, such as Yahoo and MSN, put together.

Indexing Depth

The number of visits that Google's robot will make to your site pages is determined by how often your site is updated. If you update your site every day, Google will most likely visit your site everyday. The depth of the indexing done by Google depends on the layering of levels of your site's tree. Your homepage will be considered a first level page. Any page that is linked to from your homepage will be considered a part of the second level. Any pages that are linked to from these second level pages, but not from the homepage, are considered third level pages.

The depth that Google will travel while indexing your pages will depend on the page ranking of each page. The indexing will follow a pattern. For example, if your homepage has a ranking of at least one then your second level pages will get indexed. If the second level pages do not have a good ranking then your third level pages and any pages at a level beyond that will not be indexed. Google will not index these extended page levels.

Sitemaps

A sitemap is simply a list of your pages in a single page layout. When a visitor goes to your site they can access the sitemap to find any pages that they are interested in viewing. Usually the sitemap is to benefit the people who visit your site and give them a quick and easy way to navigate your site.

A sitemap has a benefit for the search engines as well. This sitemap will let the Google robot see how pages, such as those in the fourth and fifth level, fit into your site. If you link to your sitemap page from your homepage, all of the pages listed in your sitemap will be no farther from your home page than the third level. This will encourage Google to index your entire site.

The New Sitemap

The Google sitemap is a new type of sitemap that you can use on your website. This sitemap works a little bit differently than traditional sitemaps. The Google sitemap is a file that is on your site's server that shows all of the pages on your website and their attributes. This will allow Google to read the file and know about all of the pages on your website. Not only can you list all of the pages on your website, but you can specify how much each page is updated and what the index priorities are for each page.

So How Does the New Sitemap Work

The Google sitemap must be created in XML (Extensible Markup Language). XML is structurally similar to HTML. You may recognize XML if you have used blog feeds or RSS. An example of an entry written for each page in a website would look something like this:


http://www.yoursiteurl.com
2007-05-18
monthly
0.8


Let's look at each tag. The "url" tag specifies you are including new information for a new URL (a page on your site) and you specify this URL by enclosing it between tags. The "lastmod" tag indicates the date the page was most recently updated. the "changefreq" tag indicates how often the page is updated, and the "priority" tag indicates the relative priority for indexing the page.

Some Tools to Use

A Google sitemap is a wonderful way to let Google know about all the pages on your website. One thing that is difficult about the sitemap is that you must edit it in a text editor such as notepad every time you make a change to your site. If you make regular changes, you will find that this is very cumbersome. You can do a search for a free Google sitemap generator to help automate sitemap creation.

While Google does not claim that the use of the Google sitemap will give you a better ranking, it does improve the chances of your whole site being indexed. Google may then determine that your website is larger and therefore more important. As a result, your site should receive an increase in traffic. Whenever you make changes to your website you should remember to update the sitemap too. If you keep both types of sitemaps on your website regularly updated, your site will be better indexed and easier for visitors to navigate.

10 SEO Tips to be Number 1 on Search Engines

Being number 1 on search engines isn't the easiest thing to achieve. Depending on the niche you're trying to rank #1 on Google and Yahoo, competition will vary. Here are 10 SEO tips to make sure you achieve your ranking goals.

Target keyword phrases with 2 or more words

When choosing the keywords to target in your yahoo and google SEO campaign, instead of targeting words like "shoes", target keyword phrases such as "sport shoes for men". Doing so, you will target the following keyword phrases:

• sport shoes
• shoes for men
• sport shoes for men
• shoes

This will attract much more traffic than targeting single words that you have almost no chance to even be on the first page of search results.

Create inbound links with relevant anchor text

When you want to create an inbound link from your homepage to your "sport shoes for men" page, create the link with a text anchor that is relevant to the linked page.

This will tell search engines what the page is about the they will rank it higher because it assures them they will not link to non relevant content. Make full use of this is your whole website to have a better SEO approach.

Your title is the most important tag for search engines

Be careful to what you put in your [title] tag. Include the main keywords you want to target in your page. If you have a page called that targets the "sport shoes for men" keyword, make sure to insert the keyword as-is in your title.For now, this is the most important SEO technique to use with the main search engines. If the rest of the page is relevant to the title, you have a very good chance at ranking high on google.

Don't waste much time with META tags

While they once were the most important thing to do in SEO, META tags are now less than useless for google. Yahoo still accords some importance to them so you still should insert them. Just don't overdo it and waste precious hours trying to tweak them to perfection. Instead of doing that, create other quality keyword rich articles or tweak the actual content of your existing articles.

Don't stuff keywords in your META tags that arent used in the actual content. Some sites have been penalized doing so. According to many SEO experts, google totally ignores the tag but other search engines could see it as spam and penalize you.

Don't assume you know what keywords people search for

When determining what keywords you will target on your new page, don't assume you know what keywords the users will search for when looking for info related to your page.

To make sure you target the right keywords, use keyword tools provided by Google and Yahoo. You can also use Wordtracker but it ain't free. Enter a couple keywords and the tools will give you hundreds more that you havn't though of. They will also give you relative numbers to know how much times the keyword(s) was search for in the last month/year.

After seleting a few keywords that interest you, go on google and type "selected keyword". This will give you all the pages in the index which contain that exact keyword in their page. This gives you a good idea of the competition for that particular term. Try to find keyword phrases with high demand and low competition. This is called finding "niche" keywords.

Submit articles to get quality backlinks

By creating quality articles and publishing them to article submission websites, you will gain very good backlinks. Publishers go on article websites and get content to publish to their website with a link to your website as a credit for the free article he just grabbed.

When creating your articles, be sure to include 2-3 links to different parts of your website to gain even more from the exchange.

Google values backlinks as much as the actual content of your website. They think that if other publishers link to your website, it indicated that your content is quality content.

Be sure to vary the anchor text of the links pointing to your website. Google will see them as more natural links and you will gain ranks doing so.

Just like links inside your website, make sure the links you receive from other website have an anchor relevant to the linked page.

If you do this regularly and have quality articles, you will gain a huge amount of backlinks and this will give you the chance to target more competitive keywords on google and yahoo.

Submit to many directories

Even if it's true that directory backlinks are no longer as important as they were before, submit to as much as possible. It's easy, fast and cannot harm you.

Some quality directories like DMOZ and Yahoo are sure to help you ranking high, especially at Yahoo and MSN.

When submitting to the directories, try varying the anchor (often the title of your directory listing) pointing to your website. Some directories will only let you use your company name but some less popular ones will let you put what you want. Keep the anchors relevant but varying them will seem more natural to search engines, especially Google. Don't spam too much keywords in your page

Keyword density is not as important as most webmasters think. Don't overuse keywords in a context where it seems unnatural to your visitors. As long as the keywords appear in strategic places such as your title and headers (see tip bellow), include them wisely in your paragraphs. As long as the phrase appears at least 1 time in your content, search engines will know you targeted it. Don't repeat the same keywords 2-3 times per paragraph, your content will be of lesser quality to your readers and you will gain less natural backlinks doing so.

One more thing to not do is stuff keywords at the end of your page hoping that search engines will think the page is relevant to them. The search engines will penalize such "blackhat" techniques and your pages will be dropped from the index. Too much blackhat tricks will get your entire site banned from the search engines forever.

Use header tags wisely

Instead of bolding text to create headers in your pages, use the header tags. They vary from [h1] to [h6], h1 being the biggest and h6 being the smallest. I suggest you use only one h1 tag to put a title at the beginning of your page and then use h2, h3, h4, etc. to create sub divisions. Search engines give allot of credit to headers. Try using keywords that you will target in the following paragraph so search engines trust the header even more and give it more credit.

Be very patient

Search engines take allot of time to master. When changing the content of your page to have a better SEO approach, don't expect engines to pick up your pages instantly and rank them. It can take several days to several weeks for Google, Yahoo and MSN to update your rankings.

Put up any SEO changes and just forget about them. If you want to know if the search engines updated the content of your page, search for your site by searching for site:yoururl.com and find the page in question. Click on "cached page" and look at it. The cached page is the page they are using to give you your rankings

I hope this small guide will help you have a better SEO approach and give you all the success you are hoping for your business. Good luck and don't forget to not overdo any SEO techniques. Create pages for viewers and adapt them to search engines, not vice versa.

Role Of Keywords and Key-Phrases In SEO

Search engine optimization (SEO) is necessity for the success of almost every site. SEO is the use of keywords from the beginning of the site that is called page title to throughout the website content. In particular, the density, placement and the actual keywords phrases themselves.

The first thing you need to do when you begin chasing a good search engine ranking is decide which words you want to rank well for. This is called keyword analysis.

There are many tools which provide you data to choose your keywords and phrases. Some of the popular ones are:

http://wordtracker.com

http://www.digitalpoint.com/tools/suggestion/

http://inventory.overture.com/d/searchinventory/suggestion/

https://adwords.google.com/select/KeywordToolExternal

Do you think that to get the keywords and put them in your site content will give you the top rank in the highly competitive market. Absolutely not. So here are some guidelines regarding keywords and phrases which you must bear in your mind:

Relevance

Keyword should be relevant to your site at the same time excessive repetition of one keyword is considered "Spam" by most engines. For example you have your site domain name is "xyz" if you repeat it 100 times in the space of keywords you are making several mistakes and not taking the full advantage of keywords power.

Use Power Combinations

Some search engines look at the first 200 characters or keywords (in Meta tags). Use the space effectively like if your site is offering different deals so you can use "digital camera, handy cam deals" instead of digital camera deals and handy cam deals. This way people searching for both keyword combinations will pull up the page with less space used.

Use Phrases

In a recent study conducted by one of the major search engine, it shows that over 65% of all searches made use phrases rather than single words. Try to put more key phrases instead of single key word.

Number of Keywords or Phrases per Page

Search engines look at only a certain portion of your page. The more pages your site has, the more keywords you can target. I would say you can optimize one page with 3 keywords or phrases. I would urge starting with one or two.

Keyword font

Write the keyword in bold and italic. Keyword text should be larger then other text size. Put keyword in to bulleted list.

Belongingness

If your site offers a product from a well known company with brand recognition, include that company name in your keyword.

Branch out your keyword

Try to get into the mind of someone else who would find your site/product useful. It means you have to pick up more words which someone can use to fetch the information your site contains. Use plurals and put the hyphen to separate the keywords or key phrases.

Places to put keywords

Search engines give higher relevance to certain words and phrases within HTML documents so it's vital to put your keyword phrases in the right places. Keywords should ideally be placed in the following sections of your web page:

• Page Title - you must creatively include your keywords in a professional looking title. Google's maximum character count for page title is 83. Yahoo's maximum character count is 111.
• Headings tags like H1 H2 and H3 - Placing the primary keywords in these sections is equally important as putting them in page title. Don't use filler words like: and, for, the, or etc.. they are neglected anyway by the search engines. You should strive to make optimum use of this place.
• As links - Start the link with keyword. Use more text internal links between the body content. Don't create simple link like "click here" instead you can use few other words which will work as a keyword for you and acquire a better rank in search result.
• Meta Tag - Till few months back we considered it as the most significant part of the site but dependency on the Meta Tag is diminishing. However we should not get complacent and ignore the importance of it. Be careful when you put keywords in keyword meta tag and description meta tag. It should be meaningful, informative and relevant with product or service you are offering.
• Alt tag - Alt tags are also displayed as a quick pop-up when you point mouse over an image. Images don't show in text browsers so ALT tags tell the visitor what it's about. You should frame main keyword(s) in the ALT tags, but don't over do it because you could get dropped in the result.

Local based site

Suppose you are offering some service which is limited in the particular city that is called local based site. Here you need to mention your complete address with city name an zip code in the header of your home page. Use city name as a keyword in the links which you put in the bod body text.

One final tip I would suggest on using keywords and key phrases if your site is having separate pages use different keywords phrases for each page. This tactic will work as a magic to optimize your web pages and getting good rank in the search engines. Ultimately more traffic on your website.

Role Of Keywords and Key-Phrases In SEO