Entertainment Weekly and TVGuide Go with the Meebo Bar

Meebo announced today that it has added EW.com and TVGuide.com to its list of publishers implementing the Meebo Bar. The Meebo bar is designed to let readers easily connect with the people they're friends with on social networks. 

"Social connections are an increasingly important traffic source; it’s crucial for websites to take advantage of that," says Meebo CEO Seth Sternberg. "The Meebo Bar makes it easy for publishers to add social functionality to their sites, and provide a persistent, open experience on multiple networks that makes sharing and chat simple, fun and engaging for users."

"The introduction of the Meebo Bar has added value for both our audience and advertisers," says Tom Kirwan, EW's National Director of Digital Sales. "The functionality increases users' engagement and interactivity with our content, while simultaneously allowing advertisers a unique opportunity to be front and center."

In the fall, Meebo plans to introduce new advertising and branding products, including an interactive ad placement with customized skins and sponsored buttons.

Meebo claims to reach a quarter of the U.S. Internet population with 52 million unique monthly visitors and 110 million worldwide. Monthly visitors have increased nearly 300% over the last 10 months, the company says.source: webpronews.com

5 Tips for Marketing Through Content

Content has always been "where it's at", and that holds true as much as ever these days. Gather CEO Tom Gerace, who is also founder of the Social Media Advertising Consortium (SMAC), a non-profit organization working on the creation of standards for social media engagement campaigns, offered some tips on marketing through content to share with WebProNews readers. These tips are:

1. Start with Search. There are 15.9 billion searches run every month and a small percentage are customers looking for you and your competitors. Figure out your market opportunity by understanding how many searches, keywords and keyword phrases are related to what you do.

2. Think holistically about your budget. What do you spend today per customer? What is your average SEM spend? Content-based programs can help lower cost/customer acquisition because fewer people are doing it and competition, so far, is less intense. Plan to shift some budget dollars from SEM and other acquisition marketing efforts to content marketing - it delivers results with an improved cost structure.

3. Target your content creation. Content needs to be targeted to areas that align directly with your brand; where sufficient demand for your content will make content marketing worthwhile.

4. Make lots and lots and lots of content at a low cost. Search engines weigh recency heavily when organizing content. There is always fresh content at the top of search results pages, so 1,000 posts on a topic will capture more customers than a competitor with 5 – 10 posts.

5. Don't go it alone. Managing dozens of writers, achieving top search engine placement, and establishing content creation costs to make content marketing make sense requires specialized knowledge and training. Find a partner and make them put their money where their mouth is on the numbers they promise.

Those are Gerace's tips, but I'll add that quality makes a difference. Not only does Google continually try to put more emphasis on quality with algorithm updates, but it also goes a long way when you're talking about reputation, and obviously you don't want to do something that will hurt your brand. source: www.webpronews.com/topnews/