Internet Marketing Services: Price vs. Value

When you consider the price versus the value of your internet marketing initiatives – which is more important? The price is the most obvious thing to analyze first. Can I afford this? Does it fit into my marketing budget? How does the price of this initiative compare to my other marketing efforts?

However, over time, even more important than the price of a program – is its value. Do you have a clear understanding of the value of your internet marketing efforts? If you spend $400 on an email marketing campaign, that may seem like a lot of money if you’re only sending the message to 1,000 people. But what if that same campaign generates ten times that amount of revenue – would that be a good value? Are you measuring meaningful data to determine the value of your internet marketing programs? If not, then a “rate hike” for services can certainly be a little hard to swallow.

From both the business and the consumer perspective, rate hikes have become an inevitable part of doing business. The questions that every customer inevitably asks is “what do I get for that” and “why is the price increasing”?...

source: http://www.bluetentmarketing.com/blog/

Discover Why Content is King...

Have you been struggling to make money on the internet and end up left feeling like something is missing?

This guy used to feel like this and struggled to make money at first, and then he discovered the secrets that sky rocketed his income from a few measly cents to over a hundred dollars a day online.

Now Dean James has decided to give away his Content Cash Secrets Ebook so you can follow the same system that makes him over $100 a day online....

source: http://internetmarketingebooks.blogspot.com/2009_06_01_archive.html

Meta Tags For Blogger Blog

Every SEO buddy want their site to see on SERP, and meta tags fulfill your dream by helping search engine bots to crawl better and indexing also. Hopping matter is that you can incorporate meta tags on your own blogger blog.....

source: http://seodiscussions.blogspot.com/2009/07/meta-tags-for-blogger-blog.html

Search Engine's Track Your Activities

Recently I came across a great article about link exchange by Jim Hedger here. While I do think that this is probably one of the best articles in web on this subject, however, there is a points on which I fail to agree with Jim.

In his article Jim has mentioned,

"As search users travel across linked pages, the search engines track how much time users spends on linked pages and the pathways they take when leaving a document."

To my understanding, in order to track this information, Google or for that matter any search engine would need to track the visitor's IP address and record the pages that are being accessed from that IP. They also need to record the time duration for which a particular website is being accessed in order to judge for how long a visitor is on that site.

They can do this only when they are installing a cookie or implementing some similar functioning technology that would track the activities on that particular machine and send that information to them.

If we consider that the search engines are implementing such a technology, aren't they violating privacy rights ? are they allowed to track the user's machine or IP address for that matter ?

I am pretty sure that most search engines claim that they do not violate the privacy rights and do not track activities on user's PC without their consent.

Now, if we are to believe them, Jim's comment in his article (as quoted above) does not hold water.

I have posted this question in one of the SEO forums, where most users have appreciated Jim's article ( Jim is also a member in this forum and has visited the thread before) but till now I haven't received any explanation about this from Jim or any other veteran members who have appreciated the articles. I also plan to mail the site that has published this article, in case I do, I will post the mail in this blog and if there is a reply from them.

In case any of you people feel that you have an explanation for this please feel free to shoot !

12 SEO Tips on Press Release Optimization

Press releases can be a very handy tool in the process of promoting a web site. While a well distributed press release can bring a bunch of links for your website, if written well, press releases can also rank in search results by themselves resulting in loads of referral traffic.

Internet marketing professionals and SEOs have all realized the potential of press release in optimizing their website and are trying to leverage this to maximum benefit.In this article I will list a few tips that will tell you how to write a search engine optimized press release.

a)Similar to the basic principle of SEO content writing, do a short keyword research to identify which are the keywords you want to target. Find a keyword that people are actually searching for and is a proper match/ description for your product/ service/ company. Use any keyword tool like WordTracker or Keyword Discovery to find this.

b)Ensure you use your chosen keyword phrase in the headline of your press release. If your press release is relatively long, create a sub heading using the keyword phrase.

c)Use this keyword phrase in the content of the press release wherever applicable but make sure that you aren't forcibly stuffing your keyword in the content. A keyword stuffed press release would never meet its proper distribution potential thereby failing the basic purpose of the exercise. If you are not the best person when it comes to writing skills it is strongly advisable to take help of professional writers.For a good press release it is extremely important to maintain balance between the natural content appeal and the keyword insertion for optimization.

d)Use your website URL in the body of the press release. Make sure that the URL is inserted in proper URL form ( http://www.yourdomain.com ) and not just yourdomain.com

e)While Press releases are official communication and demands the mention of brand names, unless your brand is already a household name try to use short descriptive phrase for your product or service than just using the brand name. This would increase the chance of your press release showing up on search results when people search for those product descriptions. For example, instead of referring to your SEO software by its name "SEOUltima", if you would mention it as "SEO Software" or "SEO Software SEOUltima" that would help in optimizing the Press Release for SEO Software keyword.

f)Another easy way to increase the frequency of such descriptive phrases or brand names in your press release is to use them instead of pronouns like "it".

g)This should probably have been the first point in this list. Make sure that your Press release is actually newsworthy. That is one of the key factor that determines how well it gets syndicated.

h)Depending on available budget and importance of the release use a paid PR distribution service. Alternatively, there are various PR services that will distribute your news for free.

If you are choosing a free PR distribution service, first check if the service is indexed by popular news search engines. Check the coverage in places like Google News, Yahoo News.

i)Besides submitting to PR networks, put up the press release on your own site in its separate page and link to it from the home page.

j)Submit your press release to popular social media websites like Digg, Del.icio.us, Furl etc

k)Search Google News for your target keywords and make a note of the sites that are already listed. Check if those sites would accept and publish your Press Release.

l)If you are publishing frequent press releases ( that helps ! ) make sure you have a RSS feed for your press release.

Free SEO Tools

Here's a list of some free online SEO tools that I find very useful. The site that provides the first seven tools listed here, also provides the source code for each of them so you can add these great SEO tools to your own website:

Google PageRank Prediction - This tool provides an estimation of your future PageRank. PageRank is a Google developed formula to determine a web page's "inbound link ranking". It's often referred to as "PR" value.

Backlink Checker - Find other websites linking to your site and their PageRank, Description, Language and Size.

Rank Checker- Find out what your ranking is and how popular your website is to users and search engines. You'll also find out which search engines have indexed your site.

Link Popularity - Find how many links your domain has indexed on the search engines.

Website Speed Test - Find out how fast/slow you website loads.

Meta Tag Generator - When your site is spidered/crawled the meta tags help identify what your website is about. This tool will help you configure them very easily.

Spider View Of Your Website - This tool will show you how most search engine spiders/bots will index your website for the keywords you specify.

Free HTML Validator - Validating your HTML will help insure that it displays properly on all users browsers.

Keyword Density Analyzer - This free tool will crawl your site and report back the percentage and number of times a particular keyword or keyword phrase shows up on your web page.